GenAI for Business Development
Using GenAI for business development, with exercises on researching industries and prospects, analyzing competitors, and drafting pitch materials and presentations.
Background
Your firm has identified Redwood Pharma, a pharmaceutical company, as a potential client.
Overview Video
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Planning Materials
Guides and templates for people planning and facilitating the workshop.
- Facilitator Guide
- Planning Checklist
- Email Template – Participant Materials
- Email Template – Post-Session Follow-Up
Exercise Materials
Materials that participants will use to complete the exercises.
- Participant Guide
- Internal Partner Email
- Firm Website Excerpts
- Public Information Packet
- Competitor Intel
- Exercise Observations
- Prompting Techniques
Review Materials
Documents and videos providing guidance for the exercises.
- Teaching Points
- Walkthrough Video